Counterintuitive Ideas

The definition of counterintuitive is “contrary to what common sense would suggest”. It’s also the topic of this blog post about business and the economy. I first heard the term, in the context of the current economy, at my annual corporate meeting with my lawyer and C.P.A. I raised some concerns about the economy and advertising during this time and my lawyer, an older gentleman and the head of a massive law firm, suggested that advertising now, although counterintuitive, is the right course of action. It struck a chord with me and wanted to share these insights with you.