A fundamental aspect to the success of your website, and possibly the success of your business, is your website’s ability to attract targeted visitors. To do so, you will need to be featured prominently in the search engines under the specific keywords people would type in to find what they need.
An attractive site design is very helpful, but at the end of the day search engine optimization is needed to get people there in the first place. Equally important is getting them to your website for free as opposed to the use of paid advertising. This is accomplished though organic search engine optimization.
Search engine optimization starts with the code behind your web page to being easily indexed by the search engines. This includes writing web page code that is W3C Standards compliant, accessible to the broadest possible audience and free of “tricks” that might get you banned from the search engines. Inclusion is only the beginning though; it is most important that your website has finely tuned text that lends credibility to specific topics and keywords. This will lead to targeted traffic which in turn means reduced bounces and greater conversions.
Meticulous reporting and analysis of your ideal keywords and phrases as well as those of your top search engine competitors.
Inspection and repair of your website code to bring it up to W3C compliant standards for overall compatibility with search engine indexing. This may include CSS & JS minification, and page compression for faster loading pages.
Implementation of SEO Best Practices including the following techniques: themed content URL site structures, XML & HTML site maps, page weight, key use of robot directives like noindex and nofollow, inter-linking relationships, meta data, proper 404 usage, reverse DNS, GEO specific IP address space, breadcrumbs, handling of iFrame content, image alt information, page layout, embedded code, and the elimination of duplicate content.
Careful use of URL rewriting techniques including 301 redirects to force canonicalization of your URLs, eliminate query params, re-claim lost link juice and redirect SE bots like Googlebot to the latest versions of your pages.
Selective editing of your text content including: proper keyword weight and frequency usage standards, recommendations for overall text volume, and a review of text based navigation elements.