You’re a smart marketer to use email marketing – it’s the most cost-effective of all marketing channels and it’s better than other channels at driving sales. But do you know all the ways to get your best results from email? Here’s how.
On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read what follows, according to a frequently-quoted statistic. So make sure the headline on your blog post or landing page is irresistible. And what makes a headline irresistible? It promises me benefits. It tells me what’s below is going to make me happier, healthier, wealthier, make my life easier or solve my problem.