On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read what follows, according to a frequently-quoted statistic. So make sure the headline on your blog post or landing page is irresistible. And what makes a headline irresistible? It promises me benefits. It tells me what’s below is going to make me happier, healthier, wealthier, make my life easier or solve my problem.