Knowledgebase: Statistics Service
What do the stats mean? (Glossary of Terms)
Posted by Joe Rebis (Import) on 17 September 2006 12:33 AM


Below is an alphabetized list of the various terms and phrases used in SmarterStats. More specific information regarding the different stats and what they mean can be found in the help section of the Statistics service. You can login here: or

Authenticated Visitor - An authenticated visitor is a web site user who successfully logs into a website using authentication. Scripted authentication like ASP.NET Forms Authentication or database mechanisms do not count as authentication. Typically, authentication must be administrated on the web server.

Bandwidth - Bandwidth represents the total number of kilobytes that were sent to people visiting your site. Bandwidth includes all resources requested by the users.

Browser - Browser represents the program the web site visitor used to view your web site. Some typical browsers are Internet Explorer (IE), FireFox, and Opera.

Current Page - The current page is the most recent page that the visitor requested on the site.

Directory - A collection of folders that contain files, regardless of their file extensions, associated with a website. Statistics do not include sub-directories, as those are reported separately.

Document - A file that is readable from a web browser using either the browser itself or a third-party plug-in or product. By default, SmarterStats considers the following extensions to be documents: .CHM, .DOC, .PDF, .PS, .RTF, .TXT, .XLS, .XML. Your administrator may set up additional extensions asdocuments.

Download - A file that is able to be downloaded, or saved, to a visitor'slocal machine. Generally, downloads are specified as such by the site owner,and given either freely or charged on a per-download basis. By default,SmarterStats considers the following extensions to be downloads: .ASF, .AVI,.DOC, .EXE, .GZIP, .MP2, .MP3, .MPEG, .MPG, .MSI, .MSP, .QT, .QTM, .RA, .RAR,.SWF, .TAR.BZ, .TAR.BZ2, .TAR.GZ, .WMA, .WMF, .WPD, .ZIP. Your administratormay set up additional extensions as downloads.

Dynamic Page - Pages built using a variety of different scriptingenvironments and/or scripting languages. Generally, this includes any page withan extension other than .htm or .html. By default, SmarterStats considers thefollowing extensions to be dynamic pages: .ASP, .ASPX, .CFC, .CFM, .CFML,.CFMX, .CGI, .DLL, .JHTM, .JHTML, .JSP, .JWS, .MHT, .MHTML, .MV, .PHP, .PHP3,.PHTML, .PL, .SHTM, .SHTML, .STM, .WML, .XDL, .XHTML, .XML. Your administratormay set up additional extensions as downloads.

Entry File - The entry file for a visit is the very first file thatcompleted downloading for the visitor. These may frequently be images.

Entry Page - The entry page is the first page a web site visitor goes toduring a visit

Exclusion - An exclusion is a pre-filter used to remove log file entriesthat may not be pertinent to a sites statistics. A common usage of exclusionsis to ignore internal IP addresses or directories with temporary files.

Exit Page - The page a visitor leaving your site was on prior to moving to adifferent website.

Extension - The extension represents the type of file hit by a web siterequest.

File - Any and all file extensions that were viewed, visited, hit ordownloaded from a particular website.

First Hit - First Hit represents the date and time that the visitor firsthit your web site during this visit.

Hits - A hit represents a request to your web site for a file such as animage, a web page, or a CGI script. One web page may contain several relatedresources, and as a result, a visitor viewing one web page may trigger severalhits. Hits generated as a result of an error (either a 400 or 500 level error)are not counted as actual hits to your site, and are kept separate fromsuccessful hits.

Image - Images are files that represent graphical bitmaps. By default,SmarterStats considers the following to be images: .BMP, .CDR, .CGM, .DIB,.EPS, .GIF, .ICO, .IMG, .JAS, .JPEG, .JPG, .PCX, .PIC, .PNG, .PSD, .TIF, .TIFF.Your administrator may set up specific extensions as images. Typically, asingle web page can link to several images.

Inclusion - An inclusion is a pre-filter that is used to limit a site'sstatistics to only specific items of a log file. Inclusions are typically usedto restrict a site's statistics to only one subdirectory of a larger parentsite.

Keyword - A keyword represents a single word in the search string text usedby web users to get to your site.

Last Hit - Last Hit represents the date and time that the visitor was lastactive on your site

New Visitors - A new visitor represents a visit by a computer that has notyet been to the web site in the time period of the report.

Page - The basic building blocks of any website. A website generallycontains a collection of different pages that are accessible and viewable via aweb browser. By default, SmarterStats considers the following extensions to bepages: .ASP, .ASPX, .CFC, .CFM, .CFMX, .CFML, .CGI, .HTM, .HTML, .IDA, .IDC,.JHTM, .JHTML, .JSP, .JWS, .MHT, .MHTML, .MV, .PHP, .PHP3, .PHTM, .PHTML, .PL,.SHTM, .SHTML, .STM, .WML, .XDL, .XHTML, .XML.

Page Views - A page view is a successful request for a file on your web sitethat is considered to be a page. These usually mean files with extensions suchas .txt, .asp, .aspx, .php, etc. Views generated as a result of an error(either a 400 or 500 level error) are not counted as actual views for yoursite, and are kept separate from successful views.

Phrase - A phrase shows the entire search string text used by web users toget to your site.

Platform - Platform represents the operating system that the web sitevisitor is using. Some typical platforms are Windows 2003 Server, Windows XP,and Mac OSX.

Rank - Rank indicates the position of the item when ordered

Referrer Host - The Referrer Host represents the web site from whichvisitors to your site came from. A value of "No Referrer" represents a visitortyping your web site directly into the browser, using a bookmark, or followinga link from an email client.

Referrer URL - The Referrer URL represents the exact web page from whichvisitors to your site came from. A value of "No Referrer" represents a visitortyping your web site directly into the browser, using a bookmark, or followinga link from an email client.

Result Code - Result codes are returned by your web server, and indicatewhether or not resources were successfully downloaded from your web site. Largenumbers of 404 errors, for example, may indicate a problem with your web sitelinks.

Return Visitors - A return visit is counted when a computer that has alreadybeen to the site before returns for another visit.

Return Visits - Return visits represent the times when previous visitorscome back to the site again. A high percentage of return visits to total visitsindicates that your web site is holding visitors' attention.

Search Engine - A search engine is a website whose primary function isproviding a search engine for gathering and reporting information available onthe Internet or a portion of the Internet

Spider - A spider is an automated program that searches and indexes websites, usually with the intent of providing information for search engines.

Unique Visitors - A unique visitor represents any number of visits from thesame computer. If a person returns to the site again, a visit is counted, but aunique visit is not.

User Agent - The User Agent string is sent by browsers to identify thebrowser, the operating system they are running on, and installed browserextensions. There are countless varieties of user agent strings.

Visit Length - The number of seconds that a visit lasts. On reports dealingwith visit length, the average visit length is calculated and shown for allvisits. Visits length assumes that the visitor stays several seconds aftertheir last hit.

Visits - Visits represent the total number of times people have visited yourweb site. A visit is counted whenever a web site user requests one or morefiles from the web server. If the user becomes idle for more than a certainamount of time (usually 20 minutes), a new visit is generated when they comeback.

Web Site Path (Path) - When a visitor moves from page to page within a site,they follow, or generate, a specific path for their movement. For example, avisitor enters your site via the Default.html page, clicks on a link toProduct.html, then proceeds to Order.html, and they finally leave viaThank_you.html. Therefore, the path for this visit would look like:default.html/product.html/order.html/thank_you.html.

(533 vote(s))
Not helpful

Comments (0)
Post a new comment
Full Name:
CAPTCHA Verification 
Please enter the text you see in the image into the textbox below (we use this to prevent automated submissions).

Copyright © 2015 EPhost, Inc. All rights reserved.